SEO for Makers: Part 2 – Keyword Phrases & Focus Keywords

Putting on your SEO hat is sort of a cross between being a detective and a psychoanalyst. A little sleuthing, and a little knowing how people think will go a long way. The whole idea of SEO, after all, is to make your site pop up in search results when people are...

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Pricing Ninja: Figuring Your Overhead.

In every good pricing formula or tool there’s a spot that says “Overhead”. That one little word probably gets more blank stares than anything else in pricing. It’s relatively easy to figure out what you paid for your materials. You can see and feel and touch them in...

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Sales Reps: What’s Their X-Factor?

In the dance business we used to have a saying: “What’s her X-Factor?” No, not like the Simon Cowell train wreck that produced Susan Boyle; in our terms, the “X-Factor” was what motivated a student to walk into the dance studio, her “WHY”. It was slightly different...

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Making Your Own Magic

Remember this: An awful lot of stuff that you, and me, and everyone here take totally and completely for granted is slightly north of voodoo to the rest of the world. Even the simple phrase "I make jewelry" can mean a myriad of things, and it's up to US to layer onto...

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SEO for Makers: Part 1 – What IS SEO, Anyway?

SEO, or Search Engine Optimization, is what helps your site get found on the vast desert of the internet. The principles of SEO are not aimed at people, but at spiders, or search robots - computer algorithms sent out by Google and other search engines that crawl and...

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Nuggets of Gold: Your Story Hooks

Your story, the genesis of your brand, the "who" of you as an artist, is one of the most important things you'll write. Whether it's your "About" page, or "Artists Bio" or "Mission Statement", or whatever you call it, wherever you tell the story of you as...

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Gelema’s Legacy

My mom taught me the retail business.She taught me about open-to-buy, how to shop a line, how to rotate inventory, how to keep it fresh, and when to mark it down. She taught me about customer service, how the customer was always right, and what to do when they...

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