Wonder Woman? or Ant Man?

So what is it with New Beginnings? They’re supposed to make you feel like Wonder Woman, but sometime they just make you feel like Ant Man. Ant Man not like the theory and all of Ant Man (the whole lifting a gazillion times his weight, or whatever), but...

Hunting Your Hit List

Let’s face it: Finding the right stores – really, the RIGHT stores is one of the biggest pains we face as makers trying to crack the wholesale code. It’s tricky. After all, you can’t go to every store in every city in every state. What if...

Pricing Ninja: Figuring Your Overhead.

In every good pricing formula or tool there’s a spot that says “Overhead”. That one little word probably gets more blank stares than anything else in pricing. It’s relatively easy to figure out what you paid for your materials. You can see and feel and touch them in...

Sales Reps: What’s Their X-Factor?

In the dance business we used to have a saying: “What’s her X-Factor?” No, not like the Simon Cowell train wreck that produced Susan Boyle; in our terms, the “X-Factor” was what motivated a student to walk into the dance studio, her “WHY”. It was slightly different...