Making Your Own Magic

Remember this: An awful lot of stuff that you, and me, and everyone here take totally and completely for granted is slightly north of voodoo to the rest of the world. Even the simple phrase “I make jewelry” can mean a myriad of things, and it’s up to...

Nuggets of Gold: Your Story Hooks

Your story, the genesis of your brand, the “who” of you as an artist, is one of the most important things you’ll write. Whether it’s your “About” page, or “Artists Bio” or “Mission Statement”, or whatever you...

New Kid on the Block: Cracking Trade Shows

Buying is 90% numbers and 10% art. That’s why when you keep hearing “make it easy for the buyers”, they’re not kidding. Being a buyer is a really, really hard job, especially when you consider that you frequently have to shut off what you love...