Hunting Your Hit List

Let’s face it: Finding the right stores – really, the RIGHT stores is one of the biggest pains we face as makers trying to crack the wholesale code. It’s tricky. After all, you can’t go to every store in every city in every state. What if...

Pricing Ninja: Figuring Your Overhead.

In every good pricing formula or tool there’s a spot that says “Overhead”. That one little word probably gets more blank stares than anything else in pricing. It’s relatively easy to figure out what you paid for your materials. You can see and feel and touch them in...

Sales Reps: What’s Their X-Factor?

In the dance business we used to have a saying: “What’s her X-Factor?” No, not like the Simon Cowell train wreck that produced Susan Boyle; in our terms, the “X-Factor” was what motivated a student to walk into the dance studio, her “WHY”. It was slightly different...

Making Your Own Magic

Remember this: An awful lot of stuff that you, and me, and everyone here take totally and completely for granted is slightly north of voodoo to the rest of the world. Even the simple phrase “I make jewelry” can mean a myriad of things, and it’s up to...