SEO for Makers: Part 2 – Keyword Phrases & Focus Keywords

Putting on your SEO hat is sort of a cross between being a detective and a psychoanalyst. A little sleuthing, and a little knowing how people think will go a long way. The whole idea of SEO, after all, is to make your site pop up in search results when people are...

SEO for Makers: Part 1 – What IS SEO, Anyway?

SEO, or Search Engine Optimization, is what helps your site get found on the vast desert of the internet. The principles of SEO are not aimed at people, but at spiders, or search robots – computer algorithms sent out by Google and other search engines that crawl...